Collage: Jem Davison; Source images: Courtesy of brandsSave this storySave this story
Whether you’re restocking your everyday staples or finally trying that viral hit (hi, Too Faced and Tarte), now is the perfect opportunity to level up your lash game for less. In honor of National Lash Day (a.k.a. February 19—who knew?), Ulta Beauty is stretching the celebration into a full week, with 30% off mascaras, lashes, lash kits, and accessories. That means, from February 15 through February 21, you can lock in some serious savings on everything you need for longer, fuller, lashes—from editor-loved mascaras to falsies. And, Allure editors have tried tons of these best-selling formulas, so you can trust that these deals are ones we'd add to our carts.
Our Top Ulta National Lash Day Deals
Va-Va-Voom VolumeBenefit Cosmetics BadGal Bang Volumizing MascaraJump to review
Ulta Beauty
Lush and LiftedMaybelline New York Lash Sensational Sky High MascaraJump to review
Ulta Beauty
Drama Queen Tarte Maneater MascaraJump to review
Ulta Beauty
Va-Va-Voom Volume: Benefit Cosmetics BadGal Bang Volumizing Mascara
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Benefit Cosmetics
BadGal Bang Volumizing Mascara
Ulta Beauty
Former Allure content director Kara McGrath applying the Benefit Cosmetics BadGal Bang Volumizing Mascara
Kara McGrath
If your lashes feel more “weighed down” than “wow,” try Benefit’s BadGal Bang Volumizing Mascara. It’s formulated with aero-particles, a material used to create lightweight volume, so you get all the drama without any heavy clumping. Plus, it’s packed with vitamin B5 to keep lashes looking thicker and stronger the more you wear it. And, the wand is just as genius as the formula, with a super-slim, flexible design that hugs every single lash from corner to corner. While we’ll always love classic black and brown, we’re currently obsessed with bolder shades like Wild Plum (a deep wine) and Power Blue (an electric cobalt) that are practically begging to be worn to a music festival or a night out on the town. No matter which shade you opt for, it won’t smudge or flake for up to 36 hours (although we highly recommend washing it off before then!). Add it to your cart for 30% off while you can.
McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara
Kara McGrath
McGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara
Kara McGrath
Tester feedback from former content director Kara McGrath
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"BadGal Bang is one of my favorite mascara formulas of all time, so it wasn't exactly shocking that I love the burgundy version, too. I know wearing purple makeup to contrast green eyes is the oldest trick in the book, but this plum-y brown really does make mine ‘pop’ without it being super obvious that I'm wearing a colorful mascara." —Kara McGrath, former content director
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- Key ingredients: vitamin B5
- Benefits: volumizing, long-wearing, buildable
- Shades: 4 (Wild Plum, Power Blue, Rebel Brown, Intense Pitch Black)
- Waterproof: no
Lush and Lifted: Maybelline New York Lash Sensational Sky High Mascara
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Maybelline New York
Lash Sensational Sky High Mascara
Ulta Beauty
Allure contributor Jailynn Taylor applying the Maybelline New York Lash Sensational Sky High Mascara
Jailynn Taylor
Maybelline New York’s Sky High Mascara is all about options, with nine shades to choose from. The lineup includes three blacks with different intensity levels, a true brown, and eye-catching hues like hunter green and deep plum—one of our favorites because it tends to make all eye colors pop. The flexible brush bends to catch every lash from root to tip, and the formula’s lightweight fibers add lift and length, for wispy, defined, and feathery-light lashes. It also features bamboo extract, which is high in silica and promotes longer, healthier lashes.
Taylor before applying the Maybelline New York Lash Sensational Sky High Mascara
Jailynn Taylor
Taylor after applying the Maybelline New York Lash Sensational Sky High Mascara
Jailynn Taylor
Tester feedback from contributor Jailynn Taylor
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“I’m usually loyal to my lash clusters, but on lazy days, I reach for Maybelline’s Lash Sensational Sky High Mascara in Classic Black. Lately, however, I’ve been craving something different, so I swapped my standby black for Burgundy Haze, and it’s quickly become a new favorite in my rotation. The subtle tint warms up my brown eyes and complements the pink tones in my blush, adding just enough color without feeling over the top. It also delivers on performance lifting, lengthening, and separating without flaking or weighing my lashes down.” —Jailynn Taylor, contributor
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- Key ingredients: bamboo extract
- Benefits: volumizing, lengthening
- Shades: 9 (including Burgundy Haze, Plum Twilight, Space Diamond, Blue Mist, and Green Altitude)
- Waterproof: no
Drama Queen: Tarte Maneater Mascara
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Tarte
Maneater Mascara
Ulta Beauty
Tarte’s Maneater Mascara is made with plant-derived carnauba wax and jojoba oil, which help the formula glide on smoothly without clumping. They’re also conditioning ingredients that make lashes look longer and fuller with continued use. And, as any mascara devotee knows, the brush matters just as much as the formula. This one really delivers: The flexible wand is packed with over 500 tiny bristles that grab and coat every lash—even those barely there ones in the inner corners. The result is long, fluttery lashes that hold their curl all day, until you’re ready to wash it off (which is easy as pie, as the formula isn’t waterproof).
Tester feedback from features director Dianna Singh
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“This mascara offers a fanned-out, lengthened look with just enough curl. A single coat makes it look like I naturally have really great lashes (if I do say so myself!), while adding a second turns up the drama without getting clumpy. The formula isn’t waterproof (so removal is a breeze), but it can go toe to toe with the best of them when it comes to longevity. And thank goodness for that—because when your lashes look this good, you want to show ’em off all day long.” —Dianna Singh, features director
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- Key ingredients: carnauba wax, jojoba oil
- Benefits: volumizing, lengthening, curling
- Shades: 2 (including Black and Brown)
- Waterproof: no
Limitless Lashes: Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara
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Anastasia Beverly Hills
Lash Sculpt Lengthening & Volumizing Mascara
Ulta Beauty
There’s a lot to love about Anastasia Beverly Hills’ Lash Sculpt Lengthening & Volumizing Mascara. Let’s start with the conditioning and lash growth-enhancing blend of biotin, collagen, and peptides. Then, there’s the buildable formula, the flake- and smudge-proof finish, the voluminous effect, and the wand, which offers a fanned-out look. It layers beautifully, so you get all the drama without the fallout halfway through the day.
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- Key ingredients: biotin, collagen, peptides
- Benefits: volumizing, lengthening
- Shades: 1 (Black)
- Waterproof: no
A Perfect Pair: Dibs Beauty Double Standard Primer & Mascara Duo
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DIBS Beauty
Double Standard Primer & Mascara Duo
Ulta Beauty
A mascara with a lash primer built in? Now that’s the ticket. DIBS’ Double Standard Primer & Mascara Duo comes in a double-ended tube that features a brown-tinted, lash-lengthening primer on one side, with a slim, plastic brush that grabs every lash. It’s formulated with moisturizing shea butter, hydrating hyaluronic acid, and vitamin B5 to condition lashes as it preps them for the next step. Flip the tube over, and you’ve got a rich, black mascara with a wavy-bristled wand that thickens and amps up the volume. Be prepared for compliments (you’ve been warned). At 30% off, you’re getting two products for even less than the regular price of one—that’s some major girl math.
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- Key ingredients: shea butter, hyaluronic acid, vitamin B5
- Benefits: volumizing, lengthening, conditioning
- Shades: 2 (Brown (primer) and Black (mascara))
- Waterproof: no
Eye Opener: Live Tinted Legacy Lash Volumizing & Lengthening Mascara
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Live Tinted
Legacy Lash Volumizing & Lengthening Mascara
Ulta Beauty
For short, stubborn lashes, Live Tinted’s Legacy Lash Volumizing & Lengthening Mascara delivers instant volume. But, the real magic is that it doubles as a treatment—think serum and mascara in one. The formula is powered by carnauba wax for definition, plus olive and green coffee extracts to help support growth. Meanwhile, a botanical blend of hibiscus flower, safflower, and sunflower oils helps make lashes look longer and denser over time. And applying it couldn’t be easier: The brush has a spiky tip that reaches all the way into those tricky inner corners, separating every lash, for a fanned-out finish.
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- Key ingredients: caranuba wax, olive extract, green coffee extract, hibiscus flower, safflower, sunflower oil
- Benefits: volumizing, lengthening, conditioning
- Shades: 1 (black)
- Waterproof: no
Icon Status: Too Faced Better Than Sex Mascara
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Too Faced
Better Than Sex Mascara
Ulta Beauty
Too Faced’s Better Than Sex Mascara might just live up to its name, if you ask us. One coat delivers instant volume, thanks to its iconic, hourglass-shaped brush, which hugs the lash line, lifts, and separates for a curled, clump-free finish. It comes in three shades: rich burgundy, chocolate brown, and deep black—trust us, you’ll want more than one in your rotation (yes, a lash wardrobe is a thing!). The formula is also infused with peptides to help condition lashes, so they stay soft and healthy-looking, with no crunchy flakiness in sight. Want an even longer lasting version? It also comes in Waterproof.
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- Key ingredients: peptides
- Benefits: volumizing, lengthening, conditioning
- Shades: 3 (Black, brown, burgundy)
- Waterproof: no (however, it does come in a waterproof version)
Super Serum: Grande Cosmetics GrandeLash-MD Lash Enhancing Serum
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Grande Cosmetics
GrandeLash-MD Lash Enhancing Serum
Ulta Beauty
Grande Cosmetics’ Lash Enhancing Serum is packed with hyaluronic acid, vitamin E, and amino acids to help condition and strengthen lashes, so they look longer and healthier over time. It’s also made with isopropyl cloprostenate, a synthetic prostaglandin that boosts your lashes’ active growth phase to make them look longer, thicker, and even darker. All it takes is one swipe of the brush along your upper lash line each night for three months to kickstart the process. Once you’ve reached your ideal length, switch to every other night to maintain those fluttery results.
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- Key ingredients: hyaluronic acid, vitamin E, amino acids, isopropyl cloprostenate
- Who it’s for: all skin types with short and pale lashes
No Glue Needed: Kiss ImPress Multipack Pre-Glued Lash Clusters Kit
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Kiss
ImPress Multipack Pre-Glued Lash Clusters Kit
Ulta Beauty
With Kiss’s imPRESS Pre-Glued Lash Clusters, you get a mix of lengths—from 8 millimeters to 16 millimeters—so you can fully customize your look. (Pro tip: We love using the shorter pieces on the inner corners and longer ones on the outer edges for that lifted effect.) Whether you apply two clusters or five, they’re so lightweight, you’ll barely feel them. Even better, they come pre-glued, so there’s no messy adhesive required—just press them on underneath your natural lashes using your fingers or tweezers for a more seamless, natural finish. Once they’re on, they should stay put for up to 24 hours.
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- Material: synthetic
- Reusable: no
Subtle Showstopper: Ardell Naked False Lashes #420 Multipack
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Ardell
Naked False Lashes #420 Multipack
Ulta Beauty
When you’re going for “your lashes, but better,” reach for Ardell’s Naked Lashes 420, which are discounted at 30% off this week. The staggered lengths blend effortlessly with your natural lashes, and you only need a thin swipe of adhesive to keep them looking wispy all day long. The fibers are ultra-lightweight, so they won’t drag down your lash line or lids, and the barely-there band disappears once applied. Prepare for longer, fuller-looking lashes that’ll get people talking—without realizing they’re faux. A true win-win, in our book.
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- Material: mink
- Reusable: no